Our Process

STEP 1:

  • Assess markets and current market positions

STEP 2:

  • Identify customer needs and determine which market segments hold attractive profit potential

STEP 3:

  • Identify trends in the external environment that could affect business performance

STEP 4:

  • Develop a thorough understanding of competitors

STEP 5:

  • Determine your enterprise's positioning relative to that of key competitors and benchmark best-in-class companies

STEP 6:

  • Develop a strategy that differentiates you and positions the company as a market leader

STEP 7:

  • Differentiate the enterprise from competitors in ways that are meaningful to customers

  • Determine Target Market through data mining

  • Define Value Proposition

STEP 8:

  • Marketing Plan for executing the strategy

  • Media Channel, Customer segmentation, Product/service mix, Price, Promotion, Processes

STEP 9:

  • Execution of marketing plan.

  • Sales force planning and management

  • Direct marketing

  • Pricing

  • Advertising and promotions

  • Public relations

  • Sales support materials

  • Event planning

STEP 10:

  • Metrics

  • Establish marketing metrics in order to track results and continually refine the approach

  • Sales Acceleration. Direct marketing, development of a sales toolkit